Should I Use AI To Write My College Essays? An Honest Answer Apr 13, 2026

AI Is Your Friend — Except When It Comes to Your College Essays

            We were about twenty minutes into a session, brainstorming on potential topics for his Personal Statement, when my student looked at me and said, half-joking, "Jesse, I just wanna ask Chat to write this for me." I laughed a...

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How To Map Out A College-Bound Student's High School Plan Feb 14, 2025

A Suggested Timeline for Students and Their Parents

            I recently attended a close friend’s birthday party. While I had a fantastic time catching up with old friends and sharing stories of our time in college, I couldn’t help but find myself talking a lot about work. I know…How boring! How...

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When Should I Begin Diving Into The College Apps Process? May 01, 2024

Top Three Reasons to Get Started on the College Application Process Now

            When should I start jumping into the college app process? Every year, as the junior year ends and the college application season begins, this is the one question I always get from rising seniors. And my answer is al...

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Is My College Essay Topic Too Cliché? Here's The Truth Feb 12, 2024

Thoughts on the So-Called “Cliché" Personal Statement

            “Jesse, I came across a YouTube video that said you should never write about sports in your Personal Statement.”

            “Jesse, I saw a TikTok that said you should never write about the death of a loved one.”

            “Jess...

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How To Stay Sane During The College Application Process Jul 16, 2023

Controlling What You Can Control and Letting Go of the Rest

            “Control what you can control.” You’ve probably heard this saying a thousand times. “And let go of the things you can’t.” This is always easier said than done, right? Yes, but it’s still good advice for life. Honestly, the olde...

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To (Standardized) Test Or Not To Test? A College Consultant's Take May 31, 2023

Thoughts on Whether Taking Standardized Tests (SAT/ACT) Still Makes Sense for College-Bound High School Students

            In a word: maybe.

            So, as we all know, the COVID-19 pandemic turned the age-old tradition of taking standardized tests like the SAT and ACT on its head. What was ...

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College Fit vs. Name Brand: Why Fit Should Win Every Time May 11, 2023

Rethinking the College Application/Admissions Process

            Yes, I admit it – I’m a product of consumer culture. When I was thirteen years old, I was a diehard Michael Jordan fan. And one day, my best friend showed up at school with a brand-new pair of Jordan 4s. As much as I loved him as a b...

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How To Approach The College Application Essay The Right Way Apr 09, 2023

A Write of Passage

            I am 100% with you. The primary reason we take the necessary time and effort to write outstanding college application essays is to move the needle in our favor when applying to the universities we so badly want to attend. College application essays are a key determina...

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How To Stand Out In The College Admissions Process Mar 21, 2023

The True Value of the College Application Essay

            It’s no secret that school counselors are stretched thin. The National Association for College Admission Counseling (NACAC) notes, “In 2014-2015, the average student caseload nationally was 482, with some states surpassing an average of 60...

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The Dos And Don'ts Of Building Your College Application List Feb 23, 2023

Putting the Cart Before the Horse in Creating an Effective College App List

            I can already hear you asking, “So, Jesse, what the heck do carts and horses have to do with college app lists?”

            Well, in a figurative sense, when a college-bound high school student puts the cart b...

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